There appears to be room for improvement in the general promotion and public awareness of the lands enrolled in hunter access programs. Between 80% and 86% of the hunter access programs promote the hunting areas, have maps available or have signs posting the areas as being open to hunting. It is understandable that care needs to be taken not to over-promote areas and cause problems with crowding and/or concerns from landowners. However, it is critical that the hunting public─particularly new recruits and transient hunters─is able to locate these areas and feel comfortable that they are on the right property. This need is especially important when considering that studies have documented that lack of hunting access is one of the most important reasons that hunters no longer participate in hunting (see Highlights of Key Recruitment and Retention Research).