Becoming an Outdoors-woman: Concept and Marketing

Christine Thomas
Tammy Peterson
Transaction of the Fifty-eighth North American Wildlife and Natural Resources Conference
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Women have not been a traditional clientele of resource management agencies. Their participation in hunting and angling has historically been at a rate much lower than their representation in the general population. While the overall number of hunters and anglers continues to decline, the number of women participation in these activities, though still small, continues to increase (Snepenger and Ditton 1985). The percentage of female hunters may have increased to nearly 10 percent of the hunting population (Stange 1992), (National Shooting Sports Foundation 1991, while women make up greater than 30 percent of anglers (U. S. Fish and Wildlife Service 1985).

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