Administrative recommendations

Systematically implement a process within agencies to identify and reduce the barriers to R&R of hunters. This effort should involve both agency staff and external partners in the NGO community. This should be a perpetual effort rather than a one-time review.

Assign a specific individual (staff, partner, or contractor) to coordinate the many R&R efforts that may be ongoing within the agency or organization. It is critical that someone have this specific responsibility.

Improve efforts to communicate with new, existing, and recently lapsed hunters. Enhancing efforts to communicate to lapsed hunters is particularly important. These efforts should be carefully monitored to evaluate their effectiveness. As baby-boomers age, encouraging existing hunters NOT to lapse will become increasingly important. Some states are researching predictive models to identify hunters most likely to lapse, and then marketing to them specifically.

Allow a reasonable amount of time for programs to incorporate what they have learned from their evaluations into their future programs so that each succeeding program-cycle can be more effective than the last program-cycle. Communications and marketing programs often require multiple years to become successful. A key to programmatic success is to establish the internal feedback loop that consciously designs and uses the results of the program evaluation to improve the program. Programs that do not show a reasonable return on investment should be considered for elimination.

Improve efforts to communicate with transient hunters. Society’s increasing mobility will likely make these efforts even more important in the future.

Develop additional programs to enhance the social support networks that are critical to advance a new "recruit" through the “awareness/trial” stage of initiation through the “continuation without support” stage.