Develop specific, separate goals and objectives for hunter recruitment and hunter retention programs. The more specific these goals and objectives, the easier it will be to measure the success of the program.
Improve the planning of recruitment and retention programs by using resources such as NSSF's Best Practices Workbook for Hunting and Shooting Recruitment and Retention as a planning guide. Plans should be reviewed, updated and improved on an annual basis.
Develop improved, easy-to-use evaluation processes for existing programs.
Measure both outputs and outcomes to determine program effectiveness. Effective evaluations are best designed during the planning process by setting measurable objectives.
Coordinate and integrate hunting and fishing R&R efforts as much as possible. It is likely that coordinated messages will be more cost-effective and will achieve a greater market penetration.
Improve the hunting community’s ability to share information regarding R&R program efforts and effectiveness.